Module 3: What You Need to Read

This boot camp will move fast, and you’ll be expected to jump in with both feet. So you need to familiarize yourself with the digital marketing field and lexicon before you start the course. Here are some ways you can do that.

Read at least one of the following articles or e-books: (Required)

  1. Digital Marketing for Beginners (HubSpot)
  2. The Beginner’s Guide to Online Marketing (Neil Patel and Ritika Puri, self-published)
  3. The Ultimate Guide to Digital Marketing (DigitalMarketer, 2019)

Familiarize yourself with slide development best practices to get ahead in homework assignments and course projects: (Required)

  1. Slides Development Guide for Students
  2. 19+ (Quick) Tips & Tricks to Use Google Slides Like a Professional in 2019 (Envato Tuts+, 2019)
  3. Pixbay: +1 Million Stunning Free Images to Use Anywhere (Pixbay)

Learn more about specific topics: (Recommended)

  1. The Beginners Guide to SEO (Moz, 2019)
  2. PPC Tutorial for Beginners (Simplilearn, 2016)
  3. The Basics of Search Engine Marketing (Swim Creative, 2016)
  4. Marketing Analytics (Marketo)

Get super in-depth with these books: (Recommended)

  1. Beginning HTML and CSS by Rob Larsen (Wiley, 2013)
  2. They Ask You Answer by Marcus Sheridan (Wiley, 2016)
  3. What Great Brands Do by Denise Lee Yohn (Jossey-Bass, 2013)
  4. Everybody Writes by Ann Handley (Wiley, 2014)
  5. The Art of SEO: Mastering Search Engine Optimization, 3rd Edition by Enge, Spencer, and Stricchiola (O’Reilly Media, 2015)

Digital marketing is constantly changing as technology and social media evolve. As a digital marketing professional, you need to be on top of all the latest trends in the field. One of the best ways to do that is to regularly read relevant blogs and newsletters. Here are some we recommend:

  1. Annarchy: Blog and Newsletter (content marketing)
  2. The Moz Blog (SEO)
  3. Seth Godin’s daily blog (marketing inspiration)
  4. Social Media Week newsletter (social media marketing)
  5. Think with Google (Google insights for marketers)
  6. Neil Patel (marketing best practices)
  7. SproutSocial (blog and resource center)
  8. SearchEngineJournal (trends and how-to-guides)
  9. Digiday (online media and marketing)

In addition to setting up your LinkedIn, sign-up for at least 2 of the job boards or networking sites below: (Required)

  1. Angel List: Connects investors, startups, and job seekers to one another.
  2. Built In: Community focused on tech and startups and tailored to local US job markets.
  3. Eventbrite: Use to find workshops and networking opportunities.
  4. Mediabistro: A job site for people in marketing, advertising, media, and publishing.
  5. American Marketing Association (AMA): professional association for marketing professionals. They host a number of events from training to networking as well as job boards.
  6. Adweek: An American advertising trade publication that covers trending topics in creativity as well as marketing and advertising. They provide knowledge refreshers, job boards and marketing events.

Review digital marketing portfolio resources to help you create a professional representation of your digital marketing skills and work. (Recommended)